A few weeks ago, in common with a number of other bloggers, I was sent a box of (eight bottles of) beer by a company called Beer52, which was launching a subscription service where you pay them a monthly fee for a monthly box of (eight bottles of) beer. I didn’t break out the bunting at the time, pointing out that (a) while I do write reviews (and will invariably write something about anything blog-relevant which I’m sent) this blog is not part of the advertising industry and does not feature posts beginning “Those nice people at XYZ” and ending “why not drop them a line quoting BLOGAD?”; (b) the company’s initial approach to me had been so tired, unoriginal and impersonal that it looked almost, but not quite, exactly like spam; and (c) the freebie itself was equally impersonal, and frankly a bit unimpressive in terms of PR – while a free box of beer does mean quite a lot to me as a punter, to a company whose business is sending out boxes of beer it’s just some spare stuff. Also (d) I wasn’t sure about the price point – the price you actually pay if you take up the service, that is, once you’re past the first month where a discount may be available. (The full price is £24 per month.)
But I plugged it, and I mentioned the discount code they gave me, so there you go.
In the storm of adverse publicity which my post didn’t inspire, in which fellow bloggers didn’t denounce me as an ingrate or express bafflement at my refusal to ‘play the game’, a point which wasn’t made repeatedly (or at all) was that I hadn’t said anything about the actual beer. Be that as it may (or, er, mayn’t), I didn’t say anything about the actual beer, and it was a bit of an omission. So here goes.
Summerhall Barney’s Good Ordinary Pale Ale 3.8%
Too ‘ordinary’ by half. Tasted of nothing in particular. A good thirst-quencher, perhaps – particularly at that strength – but in that case, why is it in a 330 ml bottle? If I’d spent £3 on this I wouldn’t be pleased, to be honest.
Grain 316 Extra Pale Ale 3.9%
This was a lot more like it. Very pale, very hoppy – mostly the ‘dry’ end of hoppy rather than the ‘fruit salad’ – and very nice. I could drink a lot of this; 500 ml, in particular, would pose no problem at all (yes, this was another 330 ml bottle).
Top Out Staple Pale Ale 4.0%
Better than the Barney’s, but a bit raw and twiggy; there was a creamy quality to it which I wasn’t sure about.
Church Farm Harry’s Heifer 4.2%
The third new brewery to me (I had heard of Grain) – and I’m afraid I haven’t yet found one I’ll be seeking out again. This was a best bitter, and a bit on the sweet and heavy side for me.
Oakham Citra 4.6%
This surely needs no introduction – a mighty beer. I was surprised to see it in this box, though; it’s currently on sale at the Wythenshawe branch of B&M Bargains for £1.79. (To be fair, perhaps what it’s doing there is the real question.)
Stevens Point Brewery Black Ale 5.2%
Another small bottle (355 ml). I’m not a style Nazi, but it did bug me that I couldn’t work out what this was meant to be. I’m a big fan of contemporary porters and strong milds and dark old ales, and it didn’t strike me as any of those. Well made – not at all twiggy – and pretty nice, but just a bit unadventurous; a B+ rather than an A. (Stevens Point beers are available in our local Tesco’s, although not this one (or the next one).)
Stevens Point Belgian White 5.4%
Another tick in the “OK, fine, nothing actually wrong with it” column. (Also, another small bottle.) American brewery does ‘Belgian’ witbier. I kind of wish they wouldn’t, but the actual beer was… well, fine.
Ticketybrew Dubbel 6.5%
This was the first beer I tasted from my current favourite brewery, and I think it’s fair to say that this is the beer they’ve gone on to great things from; it doesn’t stand up to their stout, let alone the pale ale or that amazing bitter orange thing. But back to the beer I’m actually reviewing. It’s a good one. A dubbel it ain’t, really, but if you told yourself it was from a Belgian commercial brewer mimicking the abbey style you’d probably fall for it. Really very nice.
So that’s three beers that didn’t really work for me, two that were fine but no more than that, and three greats. I’m happy to have got them free. I’m not sure how I’d feel if I’d paid £24, though, or even £14.
(Other reviews are available; here’s a less curmudgeonly view from Paul Bailey.)