I’m rather late in writing this up, but a couple of months ago Beer52 got in touch and asked if I’d like to take another look at one of their monthly beer boxes. I was less than bowled over last time, concluding with the ringing endorsement “if you’re less bothered by the pricing, have fewer alternatives to mail order or really like the sound of those breweries, this may suit you better than it does me.”
A year down the line, they’ve made a few small changes and one big one. The small changes include ditching that awful food-matching copy on the box and throwing in a couple of nice extras – a small packet of something crunchy and a large, almost newspaper format magazine, Ferment. The basic setup remains unchanged: you still pay £24 a month for eight bottles of beer delivered to your door (although the price drops if you take out a longer subscription). Unimaginative tightfist that I am, last time round I got a bit stuck on that figure of £3 per bottle – particularly as several of the bottles were 330 or 355 ml – and a rather predictable internal argument ensued: “You might have to pay that much in a specialist beer shop!” At that price I just wouldn’t buy it. “If you think of it as mail order and allow a bit for P+P…” Yeah, but I don’t buy beer on mail order. And so on.
A year later I’m still a tightfist, but – and this is the big change – the beer is looking a lot more like beer I might pay £3 a bottle for, in a specialist shop or on mail order. The haul last time included the mighty Ticketybrew, Stevens Point, Oakham, Grain and three breweries I was less impressed with; it didn’t make me feel they were fielding the A team, put it that way. This time I got
- Beer Project Brussels Dark Sister (6.66%)
- Brewfist and Brewhere Caterpillar (5.8%)
- Bronher The Drunk Hop (4.7%)
- Cloudwater Grisette (3.5%)
- Gosnells London Mead (5.5%)
- Lucky Jack American Pale Ale (4.7%)
- Six Degrees North Belgian IPA (6.6%)
- Vocation Heart and Soul (4.4%)
All 330 ml bottles except the Lucky Jack and Vocation, which were 330 ml cans – rather nasty contract-labelled cans in the case of the Vocation.
I think you’ll agree there are some names to conjure with there. The Dark Sister was a black IPA; apart from that everything that doesn’t have a style in the name was a pale beer. And most of them, I’ve got to say, were really good. Hand on heart I didn’t much enjoy the Cloudwater, but I’ve never had a grisette before – supposedly it’s like a session saison – and I’m quite prepared to believe it was true to type. I did enjoy the Belgian IPA – which did what it said on the label – and, slightly to my surprise, the mead: it had a strong taste of honey without being at all cloying. I left the canned beers till last to see if I’d detect any oxidation from the excessive headspace which is a risk in canning (particularly contract canning), but I’m happy to say I didn’t – I’ve been highly impressed by Vocation beers on cask, and this one was almost as good.
I don’t do advertising, but I do think this is a good range. (Oh, very smart, going for the we-all-hate-advertising dollar… Shut up, inner Bill Hicks!) Bear in mind that the actual beers I got were last month’s selection or possibly the month before’s – you’re not going to get these beers if you sign up today. But if that list is at all representative of the kind of breweries they’re dealing with, I think it shows that what Beer52 are offering has improved a lot. As for whether it’s worth £3 a bottle, or £24 a month, for me I think the answer is still probably not, but it’s a close thing. Besides, I’m writing as somebody who lives within fifteen minutes’ walk of three different off-licences that sell Cloudwater beers (among much else). If you’re less fortunate in that respect, there are certainly worse things that you could do with £24 a month.
A brief word about the freebie magazine Ferment. I lean both ways about Ferment: as a former hack myself I’m generally in favour of anything that puts words on paper, and it’s a nice-looking, well-designed publication. The content isn’t particularly unusual, though, in authors, content or style; it’s somewhere between an issue of BEER and a good day’s trawl of the more earnest end of the blogosphere. That said, one article that qualified on all three counts was also an absolute clunker – the writer was ostensibly reviewing the Imbibe trade show but instead got two pages out of sitting on a slow-moving bus and deciding not to go to the show, and filled the ‘beer’ element of the brief by sniping (unoriginally) at horrible mass-market beers and (unpleasantly) at the horrible people who drink them. If that’s the alternative, give me food-matching, what’s new in the world of IPAs and what is a saison? any day. I also noticed that one of the contributors described himself as a recently qualified freelance journalist. Damn, that’s where I went wrong…