There are a lot of naysayers who object purely on principle to paying £10 for a bottle (or a pint) of beer. I’m not exactly sure why that is – it would be easy to say that it’s jealousy, but I think there’s something more fundamental going on. I think it’s the idea that there is something posh, snobby, pretentious – call it what you want – about spending your money on fancy, rare or expensive beer. Just as I’d defend anyone’s right to spend their money on anything that they want (as long as it isn’t criminal, in the legally defined sense), I’d also defend anyone’s right to express their discomfort about it. But that’s just what I think – I’d love to hear your views on that idea.
Tied into this is the idea that people who buy fancy, rare or expensive beer are doing so because they somehow think they are better than people who don’t. For this to be true, there would have to be a substantial amount of blog content denigrating the sort of beers that “only” cost below £3 a pint.
Elitism is a difficult one. If you like good beer, it’s hard to get away from saying that you prefer better beer, which is only a hop and a skip away from saying that you like the best beer. And if you like the best, and if the best happens to be within your price range, what could be wrong with that? Clearly it would be wrong if you looked down on all the people drinking inferior beer, but (Zak argues) this doesn’t actually happen – not in the British blogosphere, anyway – so what’s the problem?
Something’s got lost in this argument, and – ironically – it’s money. I’ve got no objection to the existence of people who are keen to buy beer priced at twice or three times the level I find affordable, although for obvious reasons I prefer not to socialise with them much. I don’t think they’re bad people, or that they hold offensive attitudes; I don’t really care what attitudes they hold. What I object to is seeing beers priced at twice or three times the level I think of as affordable – and being told that those beers are the latest & greatest, where it’s at, just too, too fab and groovy, etc. (NB check current slang before publishing). Down at the Marble Beerhouse, the new Decadence 750ml has gone on sale at £13£16 and the new barleywine at £16 dear God £19. £16, let alone £19, represents a new high for Marble, and although I generally wish them well I would be delighted if they couldn’t sell them at those prices. I should think they will sell, though, which saddens me. I don’t like being priced out of a market, least of all this one. It makes me feel that I’m losing something I’ve always thought of as mine – and mine to share, potentially, with just about anyone (there aren’t many people who can’t afford a pint in a pub).
There are two parts to this. For myself, firstly, I suppose it’s not quite true to say that I can’t afford those beers. I could find the money if I really wanted to, but – as I said over at B&B – that’s a bit of a red herring: I mean, I could find the money to buy a Rolex if I really wanted to. Beer is something I’m used to buying without worrying about what size hole it’s going to leave in my bank account, and I don’t find that frisson of stress and anxiety adds much to the experience. A bottle of beer at £10 isn’t unaffordable, it just comes in on the wrong side of a sharp intake of breath.
That’s the part about me; the other part of it is about everyone else. Perhaps it’s because I grew up in the 70s – when the old hippies were settling down and starting businesses – but I’ve always bracketed real ale with real bread and real cheese. I don’t want to live in a world where most people drink Carlsberg and eat processed cheese squares on white sliced, while the cognoscenti compare notes about their muslin-wrapped Stilton, their wood-oven ciabattas and their, well, you fill in the beer. People who say – to quote a commenter at Zak’s – that “brewers have the right to charge as much as they want for the product of their labour” (to whoever wants to pay that much) don’t often acknowledge the other side of the coin: just as there will always be people willing to pay top whack for ultra-premium specialist goods, there will always be people willing to buy substandard goods if it means paying a bit less. Left unregulated, food producers (and large brewers) are quite happy to fill both of those niches – have a look round the supermarket next time you’re there.
So I’m not offended by people buying bottles of beer priced at the level of a bottle of champagne; what I’m offended by is the pricing of the beer. Beer at those prices is effectively out of my reach, and it’s out of reach of all the people with an income like mine or lower – and there are plenty of them. Every time a blogger raves about one of those bottles, it nudges the image of ‘beer’ a little further towards that end of the scale. My ideal world is one where everyone is eating and drinking good wholesome stuff – where cotton-wool bread, ‘cheese food’ and whatever it is they brew in Moss Side aren’t even available. My big problem with the £10 bottle is that it doesn’t bring that world any nearer; it may even push it further back, by turning campaigners for a good honest drink into connoisseurs of the latest, weirdest, rarest… and most expensive.